Trebor Mints Packaging Design

Trebor encouraged shoppers to ‘Own It’ in 2022 by giving them the chance to win £10,000 in cash, as well as hundreds of confidence-boosting prizes.

The Own It campaign gave winning consumers prizes that help them own their style, their fitness or their side-hustle, helping them feel prepared and ready to face whatever stood in front of them. As well as the £10,000 jackpot, other winners got the chance to reward themselves with their own personal stylist or private shopping experience, their own personal trainer or nutritionist, or their own business coach or office space, among a host of prizes.

To win, shoppers simply needed to pick up a Trebor multipack or single pack, enter their contact details and barcode on the pack at Trebor.co.uk and follow the instructions on the site. There they found out instantly if they’d won one of the confidence-boosting prizes and entered into the £10,000 prize draw.

The promotion launched in March and ran through the year, supported by a £1.6m campaign that included social, digital and out-of-home advertising, as well as a suite of POS support for retailers.

Nancy Moore, Brand Manager for Trebor at Mondelez International, commented: “We wanted to give our consumers the confidence and opportunity to take on the world – however they wanted to do that. The ‘Own It’ campaign was designed to ensure that by buying their favourite mints brand, they were ready to do that.

“Trebor is the brand leader in the mints category and, as always in an impulse category such as this, ensuring that promotions are as visible as possible to shoppers is key.”