Client: Nissan Europe

Agency & Role : TBWA G1 Paris. Art Director / Creative

Info : Briefed to create a TV launch campaign for the new Nissan Murano. The Murano was the first "crossover" car from Nissan incorporating the engine of the 350Z Sports car and the 4x4 capabilities and tech of the Nissan off road cars. We created a number of short documentaries whereby a Sports car designer and a 4x4 Engineer were locked in a room together to design something special. Unfortunately their backgrounds clashed and they did not get along. They did create something special however.